As the #1 make up brand in the world*, we are inspired to make changes to create a more responsible business model and reduce our impact on the planet. We are proud to present our Conscious Together program, which consists of the goals we want to achieve by 2030 and relates to responsible packaging, disposal, responsible production and responsible formulas.
From 2018 until today, we have replaced 600 tons of non-recycled plastic with recycled.
OUR GOAL: By 2030, all Maybelline plastic packaging will be made from 100% recycled plastic.
73% of factories owned by us are carbon neutral.**
OUR GOAL: By 2025, we will achieve carbon neutrality in all our facilities by improving energy efficiency and using 100% renewable energy. By 2030, we will reduce carbon emissions from the full product life cycle by 50%***
We obtain raw materials of plant origin from sustainable sources through a supply chain that respects biodiversity and helps limit their impact on the environment. In addition, we stand for a world without animal testing.
OUR GOAL: By 2030, 95% of the ingredients will be biologically based, obtained from an abundance of minerals.
Today, recycling systems are unable to accept most makeup because the packages are generally smaller than 20ml and are often made from a mixture of different materials, many of which are not suitable for recycling.
OUR GOAL: By 2030, we will invest in the development of makeup packaging recycling technologies, in partnership with global sustainability consultancy South Pole.
*Maybelline New York, number 1 make-up brand in the world in 2021, based on official data from Euromonitor International Limited, Beauty & Personal Care 2022 report, which includes data on value sales, retail prices and all retail channels, for the whole of 2021. year
**we have achieved carbon neutrality for scope 1 and 2 emissions, including 8/11 production facilities, representing 79% of total MNY production in 2020
***compared to 2016 baseline In scopes 1, 2 and 3.