The Greencajt Festival brought together everyone who wants to live and work sustainably!

28.10.2021

Greencajt was held in Zagreb from 1st until 3rd of October and it was the first green festival that gathered eco-enthusiasts, experts, institutions and companies that affirm sustainable values in one place at the same time.

Kiehl's was also part of this beautiful and eco-friendly event and participated with its reused brand podium, a mobile brand's presentation previously used in locations in Serbia, Bulgaria and Croatia.

Communication-wise, focus was on Kiehl's Recycle & Be Rewarded program, collecting empty packages from Kiehl's and other skincare brands. Kiehl's existing customers received additional stamps on their Recycle & Be Rewarded cards and new Recycle & Be Rewarded cards were also prepared for those coming to recycle the empties with Kiehl's for the first time. The distributed cards were made from a recycled paper, communicating Kiehl's entire sustainability journey, Future Made Better, through a QR code.

Within two days 2 full bags of empties were collected and 120 festival VIP guests received Kiehl’s mini products as a gift inside of the Greencajt goodie bag.

We can't wait for more green memories that will be made in the future!